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The successful development of the jeep during World War II (WWII) was a long process of requirements development, testing, and experimentation of small reconnaissance cars, and incorporation of lessons learned from WWI transport vehicles. The jeep prototype was initially developed by American Bantam Company, but later designs by Willys-Overland and Ford were also evaluated during the acquisition process. Changes in laws and procurement procedures also impacted execution of the jeep development program. Eventually, a single vehicle design was standardized and produced during the war, primarily by Willys-Overland, but also by Ford. The design of the jeep has endured as an acquisition success story. Lessons learned from the jeep development can still be applied to systems acquisition programs today.