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The 2010 signing of Directive-Type Memorandum (DTM) 10-015, “Requirements for Life Cycle Management and Product Support,” was a great achievement for both the DoD life cycle logistics and program management communities. It implemented the requirements of Section 805 of Public Law 111-84 in the Fiscal Year 2010 National Defense Authorization Act and established DoD policy mandating a product support manager (PSM) position be identified and assigned for each acquisition category (ACAT) I and II program office, and be filled by a properly qualified military Service member or full-time employee of the Department. The PSM reports directly to the program manager and fills a key leadership position (KLP) for ACAT I or a critical acquisition position (CAP) for ACAT II programs. Now, for the first time, the logistician has a designated seat at the table as the program office catalyst for life cycle management and product support. The PSM, possessing greater responsibilies, capabilies and a broader, more enterprise-focused interdisciplinary skill set, represents a powerful new resource to assist the program manager (PM) in fulfilling their DoD Directive 5000.01 life cycle management responsibilities. PSMs will help deliver successful “inception through demilitarization” system life cycle product support outcomes.